Nike vs Adidas - 2240 Words

Title of Project Comparing the performances and marketing strategies of sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits, revenues, market share, the company employers and employees, size of the market share, steps for increasing the social performance, products performance, dividends per share, assets and the company investment. Nike and Adidas and have been the top two leading sport companies in the sport industry over the past few decades. These two companies sell and offer wide range of products for the customers and their products offered is†¦show more content†¦Building a relationship with customers is a challenge facing for Nike and Adidas. This is because the companies need to be followed up with new trends and styles in the industry for their customers in order for them to build their products brand and image. Secondly, there was a case happened in China where a local Chinese domestic sports goods manufacturer company called Li Ning opened 6917 stores in mainland China by December 31,2008 making it 1241 more than the year of 2007. During the year 2008, Li Ning has published its financial report which states that due to the Beijing Olympic Games, the company made total revenues of CNY 669(million) a year on-year-increase of 53.8% compared to the year 2007. Not only that, Li Ning made an overall entry into the market of Southeast Asia. Now they have stores in Singapore, Malaysia, Indonesia and other Southeast Asia countries. This became a problem for Nike and Adidas where the two international giants see recession in their performance in China. According to the financial report of Adidas, the company’s net profit decreased by 95% to â‚ ¬ 130 million in the first half of the year. As for the sales revenue, it decreased by 2% to â‚ ¬ 5.03 billion. As for Nike numbers of distributo rs were reduced in the year 2008 due with the bad performance. Thirdly, the problem that attractedShow MoreRelatedNike vs Adidas1039 Words   |  5 PagesNike, Inc. (IPA: / naÉ ªki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton, near the Portland metropolitan area of Oregon. It is the world s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision CastpartsRead MoreNike vs Adidas1379 Words   |  6 Pages1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brandsRead Morenike vs adidas Essay14192 Words   |  57 PagesVS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3Read MoreNike vs Adidas1127 Words   |  5 Pagesis to compare and identify the various marketing strategies followed by two of the world’s best sports company’s Adidas and Nike as they have been in rivalry for a long time. I would also like to find out the strengths and weakness of both the companies. INTRODUCTION OF THE COMPANIES ADIDAS Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. BesidesRead MoreAdidas vs Nike Marketing Battle2963 Words   |  12 Pagesand Mix for athletic shoe brands in the UK: Adidas Vs Nike. Table of contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 2.0 Market and Literature Review 3.1 Nike Inc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.2 Business Segments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p.3 3.3 Marketing mix: Nike†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.4 Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 3.5 Marketing mix: Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.4 3.6Read MoreFinancial Analysis: Nike Vs. Adidas4709 Words   |  19 PagesComparative Financial Analysis Nike Inc. vs. Adidas AG Submitted to: Dr. Ismail Gomaa By: Ghada Mahmoud Saafan 1/1/2010 CONTENTS Contents ........................................................................................................................................................................2 Methodology: ................................................................................................................................................................3 Nike Inc. ...............Read MoreFinancial Analysis: Nike Vs. Adidas4725 Words   |  19 PagesFinancial Analysis Nike Inc. vs. Adidas AG Submitted to: Dr. Ismail Gomaa By: Ghada Mahmoud Saafan 1/1/2010 CONTENTS Contents ........................................................................................................................................................................2 Methodology: ................................................................................................................................................................3 Nike Inc. ............Read MoreEssay on Promotion of Nike vs. Adidas1745 Words   |  7 PagesPROMOTION! NIKE Nike is the worlds #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the worlds most familiar brands during the 1980s and 1990s.and now 2000s. As familiar as a Coke bottle or Big Mac, the Nike swoosh logo came to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. Nike is undisputed leader in sports-orientedRead MoreAdidas vs Nike Case Study2676 Words   |  11 PagesADIDAS GROUP OF COMPANY [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Adidas Executive Board is composed of four members who reflect the diversity and internationality of the Group: Herbert Hainer The Chief Executive Officer Glenn Bennett Responsible for Global Operations Robin J. Stalker Responsible for Finance Erich Stamminger Responsible for Global Brands Read MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. 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The role of media studies Essay Example For Students

The role of media studies Essay It is easy to link the economic benefits to our society when millions of games are bought daily by our youth, or the cultural dilemma of obese children due to the lack of sport and increase of couch time, or the politics involved in arguing children who do play computer games are benefited by not being out on the streets unguarded. It is worth studying such forms of media to gauge many current aspects of everyday life, and it is this link to everyday life that these arguments directly affect OUR lives that makes media studies so worthwhile in our society. Whilst popularity is viewed as the most relevant factor in constituting a valid argument for studying one text over another, some of the above-mentioned ways of questioning are also of great use to help understand the study of the media. Exemplification often aims to illustrate an aspect of theory, such as genre or representation. It is a characteristic of media studies that it tests and reviews its own theories, asking students to figure out not only the usefulness of a theory, but also its limitations6, again drawing away from a more conservative form of study seen in such subjects as English. Notoriety offers great insight into thinking about social, political and cultural contexts. Interesting texts but whose notoriety reveals much about their conditions of production or consumption, including banned or controversial texts7 again are a popular talking point, and raise many questions about ethics in everyday society. As is so often the case in Australian culture, comparisons are made, and in the case of studying media, comparisons are regularly made with the English subject. Comparing such is a valuable tool, and when we do so it is found that the two subjects, while related, have vast differences. The outcomes of this comparison help to identify the structures and makeup of media studies. The difference between English and media studies, Bazalgette writes, is not simply the difference between the objects of study that each subject prefers. 8The point is made that the differences are more in depth, and as black and white as comparing two subjects on the surface. Balazgette points out that English so often studies the text as simply a text, a book or as piece of writing used for a purpose of study. Media studies, however, uses a literary text as a commodity; something in which many people have a financial interest and of which copies are sold in order to make a profit. 9 The point is also made that when studying English, we write and think from a very personal point of view, only taking in to consideration how a piece of text affects you as a person, or makes you feel. Media studies asks you to think how they address you and other people as a member of a group; as British or as a black person, or as a man for example. 10 It is obvious that unlike English, studying all forms of media has direct links to our day to day lives in almost every instance, once again bearing political, economic and cultural significance. Media studies plays a huge role in making sense of political, economic and cultural meaning of everyday life. Whilst many traditionally view media studies as trivial due to its instability in terms of concrete ideals, it is this very fact that makes it so adaptable to everyday life. Like life itself, media studies is unpredictable and can adapt as the world does. This quality ensures that media studies is, and will continue to be in this technological age, incredibly relevant to whatever society it chooses to suit. It is ironic that educationalists claim that media studies offer no intellectual challenges, when the case for studying media is based on intellectual analyzing and understanding of current day social issues. The media surrounds our daily lives to such an extent that society would be better of educating ourselves on the day to day happenings of the media. .u7ccf8bcc973ffc67f9e81bd3cb8d891f , .u7ccf8bcc973ffc67f9e81bd3cb8d891f .postImageUrl , .u7ccf8bcc973ffc67f9e81bd3cb8d891f .centered-text-area { min-height: 80px; position: relative; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f , .u7ccf8bcc973ffc67f9e81bd3cb8d891f:hover , .u7ccf8bcc973ffc67f9e81bd3cb8d891f:visited , .u7ccf8bcc973ffc67f9e81bd3cb8d891f:active { border:0!important; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f .clearfix:after { content: ""; display: table; clear: both; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f:active , .u7ccf8bcc973ffc67f9e81bd3cb8d891f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f .centered-text-area { width: 100%; position: relative ; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f:hover .ctaButton { background-color: #34495E!important; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f .u7ccf8bcc973ffc67f9e81bd3cb8d891f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7ccf8bcc973ffc67f9e81bd3cb8d891f:after { content: ""; display: block; clear: both; } READ: The Age Of Reason to the Romantic Dawn EssayBibliography Bazalgette, G.Why Media Studies is Worthwhile in D Fleming (ed), Formations. A 21st Century Media Studies Textbook, Manchester University Press, Manchester, 2000, pp3-16 Lumby, C Bad Girls The Media, Sex and Feminism in the 90s, Allen and Unwin, New South Wales, 1997 Neuman, J. Lights, Camera, War Is Media Technology Driving International Politics? , St Martins Press, New York, 1996. pp3-12 Peterson, N News Not Views Southwood Press, New South Wales, 1993, pp40-61 Wolfe, T, The new Journalism, Pan Books Ltd, London, 1975, pp20-25 1 Bazalgette, G. Why Media Studies is Worthwhile in D Fleming (ed), Formations. A 21st Century Media Studies Textbook, Manchester University Press, Manchester, 2000, p10 2 Peterson, N News Not Views Southwood Press, New South Wales, 1993, p61 3 Bazalgette, G.. p10 4 Ibid p11 5 Neuman, J. Lights, Camera, War Is Media Technology Driving International Politics? , St Martins Press, New York, 1996. p8 6.